A Story of Black Bamboo by Jim Cecil
Let me share a story that taught me worlds about nurturing relationships. I'll explain. For most of the last 22 years I have had the privilege of traveling the world studying, speaking and consulting...
View ArticleAFFECTION - the Antidote for Defection
Valentine's Day. What a rare day in many parts of the world to say "Thank You" to your best customers, best friends and those you love the most. My old friend, Bob Valentine, now retired President of...
View Article10 Things You Should Know About Inbound Marketing
In this month's NurtureNotesnewsletter we teased our subscribers with five important things you should know about inbound marketing and I want to continue that conversation here because inbound...
View ArticleThe Death of the Lone E-mail Campaign
Friends, Colleagues and Fellow Marketers - I'm very sad to announce the death of a dear friend, the Lone E-Mail Campaign. We've had a good run, haven't we? I and many of Nurture's clients, past and...
View ArticleHow to Integrate Social Media into Your Marketing
When talking to our clients about social media, one of the most frequent questions we hear is, "How can I integrate social media into my marketing?" Even those more experienced with social tend to...
View ArticleBlogging: Putting Your Best Foot Forward
The importance of blogging in a social/inbound strategy can't be overstated. If you can do only one thing - BLOG. Why?You're in control of what happens! Even the smallest companies can appreciate the...
View ArticleBack to the Future: Direct Mail is Alive!
Have you started to notice that the amount of junk mail (or solicitations as we say) you receive at your office has dramatically decreased? It's not unusual to receive only 1 or 2 pieces of direct...
View ArticleOops...Google did it AGAIN!
Yes, that was a lame reference to a Britney Spears song, and for that we apologize! However, the point of this blog post is serious indeed, and without this information readily available at your...
View ArticleOur 5-Year Journey to the Perfect Contact List
If you like to learn from the mistakes of others...have I got a story for you! As I was thinking through some tips for this month's NurtureNotes on lists, it reminded me of the project that led...
View Article10 Secrets for Direct Mail Success
Have you noticed how, these days, your inbox is overflowing with solicitations--but your regular mailbox has few, if any, offers? This trend makes for a great opportunity, and now is an excellent time...
View ArticleSecrets to Social Media Followers
A strong social presence online shines the spotlight on your company and creates a strong engine for growth. Try these ten proven tips for attracting followers to your social networking sites:1. Start...
View ArticleTop Summer Marketing Strategies
A lot of people take vacations in July and August, but that doesn't mean your marketing activities have to slow down. Here are some tips for marketing in the summer. Write a case studyThe slower...
View ArticleThe Credibility Factor
Effective marketing involves much more than overpriced ads and flashy design. There's one important element that's so behind-the-scenes that many companies overlook it completely: the credibility...
View ArticleCredibility Tips and Tricks - Part 1
Without credibility, the best marketing campaign in the world won't make any difference. Last week we looked at the 'why' of credibility. This week, we look at the 'how' -- specific ways you can build...
View ArticleCredibility Tips and Tricks - Part 2
Credibility: it's the reason your customers and prospects listen to you. This week we're looking at additional specific ways you can build credibility for your business.The "Non-Newsletter"Arguably,...
View ArticleCredibility Tips and Tricks - Part 3
To market effectively, a company must connect with its audience. This connection has very little to do with the size of company, and everything to do with the credibility of the company.This week we're...
View ArticleWhy B2B Companies Should Embrace Social Media
Many B2B companies have been slow to move beyond the traditional outbound marketing tactics to a more inbound strategy that utilizes social media.If used correctly, social media can be effectively...
View ArticleB2B Social Media: Finding the Right Marketing Mix
Social media doesn’t succeed in a vacuum. Successful B2B marketing continues to be a combination of inbound and outbound marketing. So what's the right mix?There's no right answer to this question --...
View ArticleHow to Generate Speaking Opportunities at a Trade Show or Conference
Speaking opportunities are an inexpensive and targeted way to get a strong ROI from trade shows and conferences. It's always possible that attendees who hear you speak will become your clients. Here...
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